The best return on investment in Salesforce Marketing Cloud comes when it delivers, analyses and measures even your most complex personalised digital campaigns. But you also need to know the platform will integrate and scale with your business and yield full value from your data assets.
Acceleration meets these vital objectives by moving our clients to more productive, efficient and adaptive marketing. This ensures your content, data and channel strategies deliver increasingly intelligent cross-channel campaigns that could only come from your brand – generating results and internal capabilities from day one.
A Data Management Platform That Works the Way You Do
An award-winning Salesforce Global Platinum Partner, we’re the only centre of excellence that can understand your business needs, visualise your perfect digital state, show you how it looks and get you there with measurable value every step of the way.
That means better content and marketing automations, enriched with real-time and accurate predictive intelligence, reporting and analytics, all integrated with third-party apps, external data sources and your foundational systems.
With our accelerated learnings and enablement added to the mix, we often have clients delivering their own personalised campaigns in as little as eight weeks from our engagement.
Unlock the Value in Your Data
You probably collect a lot of data already. But is it yielding full return on your investment? Our job is to apply the skills and data science that will disentangle, compile and unite your data assets. Here we transform jumbled data siloes into dynamic customer journeys across sales, marketing and relevant touchpoints for truly data-driven campaigns.
Starting with a solid data-structure-build we transform data into valuable marketing assets, with unified reporting and data visibility that show you subscriber and behavioural data in a real-time and combined view. This not only supports sound business decisions, it also makes it easier to set up and run your campaigns in line with critical metrics like spend-per-channel.
The result is cross-channel marketing as it should be: with email, mobile SMS, mobile push, in-app advertising and ads studios, pushing through to Google ads and social media across targeted demographics, channels and touchpoints.
Services That Turn Marketing Goals Into Business Results
Because needs vary and change over time you decide what level of engagement you need and we’ll engineer our services to suit. From platform-only support to full business, strategy and integration services, you’ll have full services teams on hand with expertise in implementation, data management, product, reporting and deep knowledge in specific markets and verticals.
Whichever level of engagement you choose you can call on the professional specialisms you’d expect from vendor, consultancy, agency, data specialist and systems integrator. This we deliver everywhere, from our presence across five continents and additional resources from our membership of the WPP network.
“Team Acceleration is a key partner to Salesforce Marketing Cloud in EMEA … they are our longest standing implementation partner with over 9 years of successful project delivery.”
The Acceleration-Salesforce Marketing Cloud Toolkit
1. Consulting-led Oversight and Insight
We consider it our responsibility to bring the full weight of our enterprise consulting practice to Salesforce Marketing Cloud engagements. Starting with an in-depth scoping and discovery process that translates your needs into services you’ll see an early diagrammatic representation of every integration point from which a solid implementation plan will be designed, along with projected project streams and outcomes.
We also believe in straight talking wherever we see potential opportunities and threats. This we back up with detailed documentation that eliminates ambiguity and clarifies your future policy and practice.
2. Implemented and Integrated For Your Business
From our proven and flexible project methodology you can expect a structured and tightly managed engagement, with specific resources allocated and timelines managed – delivered with rigorous quality assurance developed from hundreds of similar implementations.
3. Further Empower Your People and Processes
Working in partnership with our your teams we’ll guide, advise and support you to build your internal capability. Here you’ll be more empowered to manage change, adoption, enablements and break down organisational siloes for cohesive and productive teams with clearly defined goals and roles.
You’ll benefit from fast-tracked skills and insights, backed up with knowledge-sharing events, client-specific webinars, accelerated learning programmes and academies that nurture future growth and continually boost your return on investment in Salesforce Marketing Cloud.