Our goal is to steward a step change from marketing which is fragmented, static and product-centric, to marketing that is orchestrated, agile and customer-centric.
We start with strategy and design, and we don’t stop until we have implemented and delivered capabilities that deliver outstanding customer experiences and real results.
These capabilities include:
- The fundamentals of segmentation, predictive modelling, data visualization, attribution, CRM, ID resolution, social listening and digital analytics.
- The optimization and personalization of campaigns and rewards.
- The delivery of tailored customer experiences through programmatic advertising and email campaign management.
The following diagram illustrates how the three main enablers of these capabilities – marketing data architecture, technology and operations – work together to deliver outstanding customer experiences.
Who we do it for
Our team of over 150 marketing technologists works with global brands across five continents. We are trusted advisors to CEOs, strategic partners to CMOs and operational partners to CIOs.
Acceleration has been supporting Sky Media in a fundamental evolution of its display advertising operation. The role […] has mixed business and technical consulting so as to define the future display advertising commercial strategy objectives and then build out the underlying commercial products, revise operational processes between the ad sales and ad operations teams, provision of technical expertise to design the appropriate technical architecture and to then work with the Sky Media IT team for implementation.